Visitor-Aware Design
For anonymous visitors, using real-time ephemeral signals without persistent tracking.
Founder & Principal, PKG Systems · Originator of Aware Design
Dave Nilsen
David Nilsen
I am Dave Nilsen (legal name David Nilsen), a technology consultant focused on private AI data platforms and the design of digital experiences that adapt to what people are trying to do.
I founded PKG Systems in 2000; the practice works with enterprises, mid-market companies, and government organizations on data architecture, integration, and intelligent systems.
Aware Design
The ninth paradigm in web design
I developed Aware Design, a digital design approach presented as the ninth paradigm in web design. It organizes websites and applications around individual visitor and user intentions rather than around authorial messaging, screen constraints, or developer workflows. The approach distinguishes:
User-Aware Design
For authenticated users, drawing on history and preferences for continuity.
The central claim is that intelligence functions as the architecture of the experience, not as a bolted-on feature. Public materials are at awaredesign.com.
Aware Design: a dossier
The concept, its foundations, evolution, and origin.
Related work
Profonti and Proareta
Related work includes Profonti (a private, cited, definition-driven data repository) and Proareta (a user-aware excellence platform).
Background
General Electric
Before founding PKG Systems I worked as a power systems engineer and in information technology leadership at General Electric.
Links
Elsewhere
- Aware DesignThought leadership, patterns, and practical guidance
- PKG SystemsConsulting and implementation services
- LinkedInDave Nilsen
- X@PMdigs
Contact
Get in touch
For inquiries related to Aware Design, private AI data platforms, or PKG Systems services:
help@pkgsystems.com